SAVE THE DATE FOR SHIFT 2026
Building on the successful first edition of the new event format SHIFT 2025,
it’s time for the next chapter. Mark your calendars for SHIFT 2026 on October 6 + 7.
Two days about process digitalization
and hybrid print production as key elements for a successful future
of print shops worldwide
At the unique event location halle02 in Heidelberg we are going to dive into the current state and future potential of print shops. Listen to real-world success stories from print shops and gain valuable perspectives from well-known industry experts.
Experience the complete HEIDELBERG solutions for process digitalization in our showroom for Commercial, Packaging, and Label production while visiting our Print Media Center, the Home of Print in Wiesloch-Walldorf. Live demonstrations bring innovation to life and breakout sessions allow detailed insights into the topics most important to you.
Review program 2025
While we are currently working on the program for 2026,
the 2025 program is still available below for review.
Review Day 1
The keynote highlights the change from networked machines to autonomous systems in increasingly agent-based companies and shows how generative artificial intelligence and robotics are already transforming companies today and will have an even greater impact in the future.
Rob Cross from Micropress Printers explains how the company has integrated automation, robotics and smart manufacturing to improve its operations. Using real-world examples, he will show how digitization and advanced software solutions have streamlined workflows, increased production efficiency and supported business growth. Take a look behind the scenes at Micropress’ journey to a smarter, more connected print production environment.
The Swiss company Bubu AG has been binding emotions in the form of books for over 80 years and strives for a balanced positioning as a niche provider with a high degree of software-supported automation. In his presentation, Christian Burkhardt will highlight the biggest challenges of process digitization in mid-market companies, which had to be solved by introducing the online portal Bookfactory.
SOS Children’s Villages finances its work in over 130 countries through appeals for donations. Every day, 70,000 children are cared for by their families and 1.3 million are supported in crisis situations. In his presentation, Markus Buchroithner shows how fates are made emotionally tangible and donations are generated. Modern IT and production technologies make it possible for over 100 million personalized appeals for donations to reach their destination every year in german-speaking countries.
Hermann Eckel presents the industry-wide initiative of the German Publishers and Booksellers Association for the standardization of IT and production processes in book publishing. He explains the methodology of process modelling as a basis for more efficient digitization projects, which can also be applied in the printing industry, and shows how this can be used to create an innovative platform for the automation of book production processes, which will also enable new business models in the future.
Noor van der Wegen from artoos presents her brand new project that makes customer communication more efficient. With the help of a new artificial intelligence application, customer e-mails are analyzed for accuracy and completeness and follow-up actions are automatically derived. The order processing department is freed from standard tasks and can concentrate more on selling additional services.
Stefan Steinemann from bauer packaging shows how end-to-end digitalization, from customer contact to the cutting of 700 label orders, is handled efficiently and error-free every day. With the help of targeted use of the latest software solutions, bottlenecks are overcome despite a shortage of skilled workers – in future also for the significantly more complex folding carton production. The presentation emphasizes the importance of willingness to change, clear goals and teamwork for successful digital transformation.
In a world characterized by a flood of digital stimuli, print is experiencing a strategic rebirth. Bernd Zipper shows how print is being revitalized by digitalization, artificial intelligence and personalization, even for print run size one, and is gaining ground as a credible, sustainable communication channel in the media mix. Print is becoming the key to the new social need for value, haptics and conscious media use for more differentiation in competition.
Review Day 2
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, Jaimes from Conics and the Booxite platform from pagina.
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, Jaimes from Conics and the Booxite platform from pagina.
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, Jaimes from Conics and the Booxite platform from pagina.
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, Jaimes from Conics and the Booxite platform from pagina.
Process Digitalization
in the Smart Print Shop
Speaker
Wortmann
Cross
Burkhardt
Buchroithner
Eckel
van der Wegen
Steinemann
Zipper
Advisory Board
Haacke
Keppler
Klein
Real-World Insights
Directions
The event location halle02 is located near the main train station in Heidelberg. Please note that there are no parking spaces available. For participants arriving by car, we recommend using the surrounding parking facilities.
There are also several hotels in the immediate vicinity within walking distance, such as the ATLANTIC Hotel Heidelberg and the Staycity Aparthotel Heidelberg.


On the second day of the event, we offer a shuttle service to the premises of Heidelberger Druckmaschinen AG in Wiesloch-Walldorf. Reserved parking spaces are available in front of the main building for participants arriving by car.